Apple Cancels AirPower

Apple Cancels AirPower

The big news in the tech world today is that Apple Cancels AirPower. We are sure you have seen it everywhere from Facebook to Twitter.

Confirmed

Apple’s senior vice president of Hardware Engineering Dan Riccio stated in an email today that “After much effort, we’ve concluded AirPower will not achieve our high standards and we have cancelled the project. We apologize to those customers who were looking forward to this launch. We continue to believe that the future is wireless and are committed to push the wireless experience forward.”

The Apple AirPower has seen delay after delay since its first announcement back in September of 2017.  Between this and the recent MacBook keyboard troubles, this has turned into a sort of flash point over discussion that something could be wrong with Apple’s hardware processes.

Our Thoughts on Apple Canceling AirPower

Now first and foremost we want to say that by no means are we an Apple or Hardware design expert. However, we think the reason that tech news headlines are filled with “Apple Cancels AirPower” is that Apple bite more than they could chew. Apple wanted to be one of the first companies to produce a product like the AirPower. With that comes with managing unforeseen issues. As you can see this was something that they were just not able to over come.

AirPower canceled

While the statement above was the only official one from Apple that we have seen or heard. We have seen claims that heat was the main problem.

AirPower heat problem

Why was the AirPower Canceled?

AirPower seems to be something different. This project was canceled so recently that you can see mentions & photos, of the AirPower on the AirPod case and sets. While companies do often cancel a project or delay it, this is very unusual for any company to cancel a project like this.

Apple Cancels AirPower

Conclusion

Overall hardware can be, well hard. The basic concepts of wireless charging are known and established, but the issue was when Apple promised the ability to put multiple devices anywhere on the pad. Which would allow them to charge simultaneously as they were communicating charge levels and rates. We at Rezz Tech think that Apple set the bar to high for the product. However, we think that they will bring it back again at a later date.

 

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