The Benefits of Google Analytics and How to Make the Most of It

The Benefits of Google Analytics and How to Make the Most of It

The Benefits of Google Analytics are truly uncountable. With it being a free online service that allows the user to gain valuable insight into website and user activity. By studying your company’s analytic data on a regular basis, you can make educated changes to your website based on real data- not just relying on guesswork. The following are a few main elements that Google Analytics provides free of charge…

  • Visitor Targeting- This allows you and your company to not only see who may be interested in your product/service but also how they reached your website (organic, direct, campaign, paid). Beyond this, visitor targeting also provides useful information such as age, gender, the location of each user, what device they are on, and the list goes on from there.
  • Website Traffic Movement- This is just as it sounds. It gives you the ability to see just how your website visitors are moving throughout your website while at the same time giving you valuable keyword usage information.
  • Targeted Campaigns and Campaign Tracking- Google Analytics allows you to create targeted campaigns focusing on a specific segment based on the data it already provides for you. While campaigns are useful for marketing purposes and promotions, tracking each campaign you create will show you which advertising strategy is successful.
  • Insight on which pages are more popular (which is usually the product or service you should invest more marketing capital on), or which blog topics are more successful.

How to Properly Set up Your Account for the Best Results:

If you’re reading this post, you probably already have a Google Analytics account or are in the process of creating one. In case you haven’t created an account for your website yet, follow these quick steps to get set up…

  • Go to and click on “Start for Free” if you don’t already have a Google account- Click “Sign in to Analytics” if you do have a Google account.
  • Next, set up the website or application property you want Google to drive data from.
  • Next, you will be asked to set up a reporting view for the property that you just set up.
  • Lastly, Google will provide you with instructions on how to add the unique tracking code to your website or application. This is how Google will know which page/source it should be gathering analytics from.

Now that you’re done with your initial set up, there are still steps that need to be taken. We have numerous clients who have just stopped here and aren’t taking full advantage of this awesome tool that Google provides for us. The following things are what we at Rezz Tech strongly recommend you utilize with your own analytics…


  • It’s a very good idea to focus only on your prospective customers/clients by eliminating your organizations IP addresses out of the data mix. This includes organization computers and devices as well as partnered marketing agencies and vendors who will be making regular visits to the website. This will greatly increase the accuracy of your data display, specifically for new or smaller companies who don’t have much traffic to begin with.
    • Conduct a Google search for “what is my IP address”
    • On Analytics click on “settings” and then “all filters”
    • Click the red “+add filter” button
    • Next, name your filter within the first box. Make sure “predefined” is already selected and then under select filter type dropdown select “Exclude”
    • From the select source or destination dropdown, choose “traffic from the IP address”
    • From the select expression dropdown choose “that are equal to”
    • Make sure you add “all website data” filter to your views and make sure to push SAVE

Duplicate Content

Duplicate pages can also present data accuracy issues. Google Analytics is case sensitive so its important to generate a custom filter to make all URL’s lowercase or uppercase, it doesn’t matter.

  • Same filter creation as above but instead of using a predefined filter type, we will be generating a custom one this time
  • Click the “Lowercase” bubble and select Request URI in the dropdown field.
  • Apply your filter to your views and make sure to SAVE

Set up effective goals. This is the only way the data provided to you will be of value.


While there are many more tips to optimize your experience using Google Analytics, we are going save them for another blog. This post, in my opinion, has covered the most important elements when building an analytics account. Remember the benefits of Google Analytics can not be stressed enough. Comment below if you have any Google Analytics tips or tricks that have worked for you and your company. Also, leave us a comment if you have any questions or recommendations for future blog content. As always, thank you for reading this week’s blog post. Please like and subscribe to all our social media platforms for up to date content. Until next week!


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