What Social Media Platform Is Best for Your Business?
There’s a very high chance that your company is utilizing one or more social media platforms for marketing. If done properly, social media advertising is one of the most cost effective and rewarding forms of outreach available. First, it’s smart to understand who you’re targeting with each post. Every social media platform contains a different group of unique users who are interested in seperate topics and content. In this blog we will discuss what platform you and your company should invest your money into for the best return.
Right now, it seems like there are an overwhelming number of social platforms available. The six most popular social networks we will be discussing are Facebook, Instagram, Twitter, Pinterest, LinkedIn, and finally Google+. It’s crucial that you and your company know who you’re reaching when publishing anything on these social media outlets. There is no single social platform that appeals to every customer/client.
Facebook– This social media platform is probably the most diverse outlet. It contains every walk of life and is great for global outreach (85% of users are out of the country).
Instagram– This platform takes the medal for youngest audience (90% under 35). Instagram is the fastest growing outlet available which presents opportunity for businesses.
Twitter– This platform provides quick and instant gratification which is why it’s great for marketers and news casters. While there is an expanding age range, Twitter is still widely used by a younger group.
Pinterest– This platform is female dominated based on recent studies (84% female presence). Users are creative individuals who primarily use mobile devices to surf the page such as a tablet.
LinkedIn– This platform caters to businesses and professional individuals of all ages. Known to decrease in viewer traffic after business hours (8am-5pm) making marketing timeframes smaller, but potentially more effective.
Google+– This platform is male dominated based on recent studies (70% male presence). It is largely used by tech junkies, small interest groups, and photographers.
Since every platform has its own unique group of users, it’s beneficial to come up with a tailored post for each one. You must understand who you’re reaching before you publish anything. Depending on the size of your business creating a new post for each social media outlet might not be time effective and we get that. In this case, it’s smart to create a single post and customize it for the platform it’s posted on. For example, a Twitter post will summarize what your Facebook post will say within one or two sentences and the use of hashtags. Now that your aware of what audience is associated with each outlet, the following chart will show how each social platform can be an asset to your company’s marketing strategy.
Hopefully, this blog will assist your business in delivering the correct message on the right platform. While there is no harm in posting on every social media website, your company can substantially increase its reach by understanding the platform itself. Comment below letting us know what social media websites your company has experienced success with. The six avenues discussed were the first to come to mind, but there are countless more available. As always thank you for taking the time to read our blog this week. Please like and subscribe to Rezz Tech on all social media platforms for up to date news and marketing/tech information. Happy Hump Day!
Until Next Week!